What Good Is Hypnotic Writing?

by Louis R Burns

You’ve probably heard of hypnotic writing by now… how it can magically suck cash right out of peoples’ pockets, right? In this article, I want to dispel some myths of hypnotic writing and tell you what it can really do.

In any marketing promo there are three parts that experienced marketers realize contribute to the response: the list, the offer and the copy.

The list is the group of people you’re marketing to. The best list is one you created yourself and that you have an ongoing relationship with. It’s possible that you have more than one list to more than one market. That’s where the next item comes in.

Whatever you’re promoting is the offer. It make a substantial difference if you offer pet supplies to an inappropriate list of coffee affectionados. If you offered a pet product to a pet list you still need to make sure the rest of your offer is good. How’s the product? The price? The payment options? In addition to the list and offer, you need…

Great copywriting. Even hypnotic copywriting. If you have a great offer for the right people but they can’t understand why they should buy it… they probably won’t. That’s where hypnotic writing comes in.

Many people think hypnosis is about tricking people while they’re asleep… or something like that. Hypnosis is simply a state of heightened awareness. That awareness is usually inwardly focused though which is why people trance out. Hypnosis can help people make changes under certain circumstances. You can’t make anyone do anything they would be against while awake.

Modern hypnosis works because it gently makes suggestions that allow the subconscious to do what the conscious wanted it to do. Can hypnotic writing then make it easier for people to buy? Definitely… as long as that’s what they otherwise would want to do. If you do manage to trick people into buying, you’ll have more than your fair share of returns and angry ex-customers. Obviously that’s not good for long term business.

As long as you’re using hypnotic writing ethically, you’ll boost your sales. Remember though that the list and the offer need to be there before much cash can start flowing your way.

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Uses of Hypnotic Speech

Language is powerful. Although you may not be aware of it, your choice of words shows people how you view the world.

Experts tell us that people not only use language to describe the world they see, but language and the words used actually help to create the world people experience.

How does this work?

Your subconscious mind actually tries to look at reality in a way consistent with the words you speak.

This powerful tool on the tips of our tongues not only affects us, but also affects people listening to us. So you can change the way someone else views the world by consciously choosing certain words to help their subconscious form a world view you desire.

How is this done?

Using language and words the right way, actually allows you to hypnotize someone you speak to. I don’t mean a complete hypnotic induction like you see in the movies, where someone lies on a couch. But rather, you can speak directly to their subconscious mind when you use the right words and tone of voice. This gives you the ability to influence people to view things the way you want them to.

This allows you to change how people behave by subliminally placing hypnotic suggestions during a friendly conversation.

Saying the right things

Influencing someone’s subconscious mind is actually pretty straightforward. The world famous hypnotist, Milton Erickson, developed a conversational hypnosis model with three stages:

Stage 1.

Look for signs that reveal how the person views something. Notice the language used. What words does she use to describe her feelings. After you spot the pattern, use her experiences to lead her attention to her own inner experiences.

One way to do this is to ask questions like What was that like for you? or How do you feel about that?

This focusing inward allows them to understand how seeing the world the way they do makes them feel.

Stage 2.

This second stage of the Milton conversational hypnosis model is to distract the listener’s conscious mind. This is done by using complicated and unclear language.

He would use words that sounded the same, but had different meanings, like wander/wonder, sale/sail, hear/here, right/write, You get the picture.

He would also use double binds that left the mind only a desired set of options. For instance, he would say something like, I don’t know if you will fall into a trance now, or in five minutes.

This kind of language gives the mind no choice but to fall into a trance, and it uses an embedded command to do so now, or in 5 minutes.

When words are incorrectly used, it confuses and distracts the conscious mind. This causes the conscious mind to look inward, asking for help from the subconscious mine.

These are only a couple of the many Milton Model methods for distracting the mind. I don’t know if you will want to learn more about the Milton Model now, or later ;)

Stage 3.

After the conscious mind has been distracted, the last stage of the Milton Model is to access the resources of the subconscious mind.

There are a few methods of doing this. The simplest is to embed commands in your sentences, so they are not apparent to the conscious brain, but will be perceived by the subconscious brain.

These are a few examples:

–I’m not sure if you will do the dishes right now –You can do it, can’t you? –You will do this, didn’t you? (I know this doesn’t make sense to your conscious brain, but it makes plenty of sense to your subconscious brain)

You may be wondering, if I just say some confusing sentences to other people and use embedded commands, can i get them to do what I want them to?

Well, my answer to that is maybe.

One thing to remember about conversational hypnosis, and hypnosis in general, is that people cannot be made to do things that violate their values or genuine beliefs.

You can definitely speak to someones subconscious mind using the Milton Model techniques, but it takes a lot more than a quick conversation to change someones values.

Practicing the Milton Model, you can become quite good at applying conversational hypnosis to make embedded commands to covertly influence those around you.

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Reach Your Max Potential With Self Hypnosis

It is a little known fact that self hypnosis can help you attain your goals in any aspect of your life. Self hypnosis can help you stay on track of your goals in life. In addition, it is a pretty simple technique that helps in making big strides in your life.

Self hypnosis, if embraced by the person, can have positive immediate effects on them.

As we try to achieve our goals, sometimes we may hit a road block. Our ideas stop pouring in, we may not know what the next best step is to do. Self hypnosis can help our mental block and get us back on track.

Breaking a habit and starting a better you is always tough to begin with.

The effects of self hypnosis may be pretty instant, but it doesn’t mean that you’ll find the magic shortcut to reaching your goal. More realistically, you’ll stay motivated and determined in achieving your goals. Self hypnosis only takes about 15 minutes each day to get the best benefits of self hypnosis.

Self hypnosis teaches you to achieve a kind of deep physical relaxation and psychological openness. At the end of your fifteen or twenty minute practice session, you return to a normal state feeling replenished and wonderful.

Once you get the feel of self hypnosis, if you continue on with self hypnosis for a few months, you’ll start to feel much more energy and more positive vibes coming from within which then allows you to continue your day in a more positive manner.

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